The Fundamentals of Public Relations
RM 83.58
ISBN:
9781483504643
Categories:
Finance & Investments
Business & Management
File Size
5.38 MB
Format
epub
Language
English
Release Year
2013
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Author
Robert Z. ChewSynopsis
The Fundamentals of Public Relations is the first practical, real world overview of the art and business of Public Relations. Robert Z. Chew, a 30-year veteran of PR agencies from New York to Singapore to California, provides the inside story on what skills are needed, where the jobs are, how to improve your writing skills, and how to think and plan strategically. For anyone interested in getting into Public Relations, this book is the starting place.