You have to build things with limited time and a limited budget. How do you make the most of both? Not only that, but how do you get confidence and clarity in what you're going to build and how you're going to build it? Whether you're a startup founder or the head of a corporate product team, you need the right strategies and tools to give your team the best chances of building products and services that give you a competitive advantage. Loops is the practical guide you need to get products out of your mind's eye and into the real world. Seasoned product strategist and experience designer J Cornelius covers the processes, exercises, and methodologies used by some of the world's fastest-moving and most successful startups and corporate product teams to get out in front and stay there. This book will give you the tools you need to create products people love.