"How do you persuade someone to buy from you just by writing to them? What does effective copywriting look like – and sound like? Write to Sell has the answers! Read this book and you’ll learn: • The confidence and skills to write better copy • New ways to gain readers’ attention, respect and trust • Hints and tips on turning selling skills into copywriting skills • Simple techniques to improve the readability of your copy • The impact of design and layout on copywriting • The meaning of good written English – the rules you must follow, the rules you can safely ignore “If I were starting out as a writer tomorrow, I would definitely want to read this book. I pretty much taught myself most of the tricks all those years ago – and it took me far too long! Had I read this book, it would have saved me years of trial and, for the most part, error.” — Drayton Bird, the godfather of direct marketing "