The most powerful way to build trust is through more powerful conversations. Clients don't just want conversations about facts, numbers, and market knowledge; they want to know that you listen and that you care. Make Or Break Conversations teaches guiding principles, but not by boring how-tos, robotic responses, or scripts of conversations. You will learn how to have conversations that matter in your own way. Based on understanding the science, psychology, and human behavior behind quality conversations, you will discover that the conversations we have, the relationships we build, the actions we take, and the results we get are simply better together. When you have the skills to masterfully lead a make-or-break conversation, you gain a powerful competitive advantage over those who just stick to the facts.