Managing Content Marketing The Real-World Guide for Creating Passionate Subscribers to Your Brand
RM 24.99
ISBN:
9780983330707
Categories:
Business & Management
File Size
1.50 MB
Format
epub
Language
English
Release Year
2013
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Author
Robert RoseSynopsis
Let’s face it…content marketing is all the rage. Brands
around the world are spending (on average) over 25%
of their total marketing budget on content marketing.
There have been countless books and resources that have covered all aspects of content marketing
…from the why to the what to the where…but oddly enough, rarely the how. Not until now that
is. Managing Content Marketing shows you, in detail, how to manage content marketing within
your organization.