Just released in its third edition, with a forward by Derek Sivers, Music Success in Nine Weeks can easily be deemed the “what to do next” bible for both new and established artists. It provides the missing manual for musicians trying to make sense of social media sites like Facebook, YouTube, and Twitter, and teaches them how to make profitable businesses. With her candid workbook style, it feels like you are sitting down with Ariel, scribbling your own ideas all over the book’s pages. Each book comes with a lifetime membership to join her online forum: Ariel’s Cyber PR Mastermind where readers get support from fellow readers, and from Ariel and her staff. The hands-on guide and support provides structure to what often feels like chaos. “I am guiding musicians to take off their artists’ hats for a nine weeks and put on their business hats,” says Hyatt. Her tactics have actualized exponential success for her most proactive readers by giving them a solid business strategy.