Behavioral Economics and Smart Decision-Making

Behavioral Economics and Smart Decision-Making

RM 135.14

ISBN:

9789361526190

Categories:

Business & Management

File Size

3.49 MB

Format

epub

Language

English

Release Year

2025
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Synopsis

The illustrations in this book are created by “Team Educohack”.

"Behavioral Economics and Smart Decision-Making" explores the modern approach to economics, emphasizing the impact of psychology and human behavior. We delve into various theories within this field, including Prospect Theory, measurement principles, and heuristics and biases. Our book also discusses how behavioral management modernizes traditional management practices.

Designed to enhance understanding, this book is an essential resource for anyone interested in the intersection of economics and psychology.