9 Secrets to Protecting Your Brand in an Online World - The Business and Law of Trademarks
RM 10.99
ISBN:
9781483545332
Categories:
General Novel
File Size
0.25 MB
Format
epub
Language
English
Release Year
2014
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Author
Nicholas D. WellsSynopsis
For many businesses, their brand is their most valuable asset. Yet few understand the secrets to protecting a brand in a world of ecommerce, social media, and global business. In this concise guide, attorney Nicholas Wells explains the how and why of brand management from a legal perspective, including selecting trademarks, the registration process, enforcing your legal rights, and much more.