What's Your Hook? How To Reel In Your Audience And Make Your Message Stick
RM 18.99
ISBN:
9781620956885
Categories:
Business & Management
File Size
2.77 MB
Format
epub
Language
English
Release Year
2013
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Author
Kevin CarrollSynopsis
Inside this short and snappy book, you'll discover why companies such as Microsoft, GE, Heineken, Wrigley, Pitney Bowes and Chubb turn to Kevin Carroll to help their people become better presenters and speakers. Carroll, a former advertising executive, shows you how to weave in stories, analogies, surprising statistics, props and a whole lot more in order to make your message much more interesting, more persuasive and more memorable. (Like the time his client handed out bags of M&M's to 1,000 audience members so they would remember the key phrase of the conference: "Mindshare to Marketshare".) So if you want to stand out from the crowd and really make your message stick, this book is for you.