Just as bullies hate being called out, so too do the agents of powerful media corporations go on the attack when called out for their abuse of their privileged positions. This narrative is about the misuse of power by News Ltd, the Australian arm of the News Corporation which dominates the media scene in that country. It is an account of how the full force of its considerable assets can be used to dictate and manipulate narratives and how ruthlessly they can demolish opponents not by strength of argument but by personal attacks and silencing the content of their ideas.