Corporate video production is an exciting opportunity for film students looking to get a start on their career. And it involves a whole lot more than just gettting the shot. This book provides step-by-step guidance and exclusive insights necessary to help filmmakers become a success in this field, Filled with far-ranging and highly actionable advice, industry resources and downloadable tools, it covers the many non-technical aspects of the business, including how to: • get that all-important first job • uncover a client’s true needs • structure winning proposals • choose the most compelling storyteller • craft scripts quickly and creatively • master razor-sharp (and profitable) budgets • deliver the one thing that clients always want … but never request … and much, much more.