This new guide to international business culture can help you avoid misunderstandings during negotiations and other important tasks. Author and businessman Ashraf Haggag discusses a number of important issues, including • the definition of culture as a driving force in business, • the unique cultures of a variety of countries and global regions, • the ways culture directs business negotiations, • the influence of culture on business strategy, • the effect of culture on business communications, and • the role culture plays in consumer buying behavior. Understanding the ideological foundation of an organization will help you better prepare for negotiations and accommodate its unique corporate environment with enhanced insight.