The purpose of CIO Master - Unleash the Digital Potential of IT is to provide guidelines for building a framework to run a highly effective, highly innovative and highly mature digital IT organization. Also, it provides the principles to reinvent CIO leadership via practicing multitudes of digital influence. -Rebrand digital CIOs with multiple personas -Reinvent IT to unleash its full digital potential -Reenergize changes as an ongoing digital capability -Refine talent management to bridge IT skills gap -Remaster multidimensional IT to create multi-level business value -Renovate strategy execution continuum to improve effectiveness -Reimagine IT as an innovation engine to catalyze business growth -Reshape IT via leveraging “3P”s: Principle, Portfolio, Performance -Retool IT agility to adapt to changes