There is a form of online book sales and marketing known as “rapid release” publishing that many of today’s most successful independent authors are using to sell thousands of books every year. Some of these authors are consistently earning six-figure incomes. I believe caterers can achieve similar results by publishing a book series about appetizers … or any other food idea, for that matter. WHY CATERERS ARE EXCELLENT CANDIDATES FOR SELF-PUBLISHING In fact, caterers are among the perfect candidates for this form of self-publishing. Why? Because of your diverse demographic (e.g., weddings, bar mitzvahs, corporate functions, children’s parties, theatre events, et cetera) and the varied subject matter you can cover (e.g., canapés, fruit appetizers, vegetable appetizers, hors d’oeuvres, kebabs, deep fried appetizers, et cetera). When it comes to topic matter, your field offers an endless variety of ideas to choose from, and “rapid release” publishing provides caterers with an opportunity to expand your business—both online and offline. Stephen King once said, “Books are uniquely portable magic,” and he was right. How else can you reach and help so many people, all over the world, in such an affordable way? As someone with 25 years’ experience in book publishing, sales, and marketing, I can show caterers how to self-publish professional grade ebooks and paperbacks that will supplement your income in an efficient way. I’m talking about passive income. I know caterers are already busy enough as it is, and there are only so many hours in each day. I get it, and that’s why I think this professional self-publishing program is perfect for you. WHY EBOOKS ARE THE PERFECT “HOW-TO” FORMAT FOR CATERERS Here’s the greatest benefit of ebooks and ereaders for established caterers and the do-it-yourselfers who read them: they are highly portable so that several cookbooks containing various appetizer and meal ideas can be stored altogether in one compact device. Oftentimes, people choose ebook cookbooks so they can savour and digest the ideas in front of them, at their own pace, in their own time. An ebook series filled with delicious food ideas from an experienced caterer not only allows them to do this, but it also allows them to go back and review what they’ve read, to give it further thought later on. They can refer back to it regularly to keep each menu plan fresh and new every single day. NO INTEREST IN WRITING A BOOK YOURSELF? THAT’S OKAY. YOU DON’T HAVE TO. Although some caterers have the time and ability to write their own books, others might choose to hire a professional ghostwriter to help them create that compelling narrative. Both are acceptable ways to produce a book. In this ebook, I’ll show you how to find an affordable professional ghostwriter to help you with the writing aspect of things so you can focus on other areas of your business.