What you have in your hands is a key. Your key to the world of the most cost-effective public profile possible. A user-friendly blend of the how to and wherefore of PR. Of practical instruction and philosophy, forged in the real world. And a fun read at that! Understanding the media, and how to engage with it, is a distinct competitive advantage. Done right, it can change your future for the better. This book is your toolkit to making it happen. At a time when the media is morphing by the day, 'The Little Red Book of PR Wisdom' is a touchstone for PR professionals, students and novices alike. It is a reminder that universal truths still apply, regardless of the form of information delivery.