Disrupted, From Gen Y to iGen: Communicating With The Next Generation

Disrupted, From Gen Y to iGen: Communicating With The Next Generation

ISBN:

9780983964162

Categories:

Business & Management

File Size

1.70 MB

Format

epub

Language

English
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Synopsis

Written by tenured PR professional and president of a Los Angeles/New York PR and marketing firm, Stefan Pollack, Disrupted focuses on the iGen generation, the generation born between 1994 and 2004 (often called Gen Z). In just a few short years, iGen will be joining Gen Y as a majority among digital natives. Their existing consumer behavior represents the upcoming mainstream environment. - See more at: http://disruptedbook.com/about/#sthash.OnHKyQXU.dpuf