Synergy Beyond Boundary: Application of Standard on Corporate Branding

Synergy Beyond Boundary: Application of Standard on Corporate Branding

RM 24.90

ISBN:

978-967-15409-4-7

Categories:

Accounting & Statistics
Business & Management
Finance & Investments

File Size

74.16 MB

Format

epub

Language

English

Release Year

2021
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Synopsis

A lot of people have limited knowledge about “Standards” or the “ISO”. As a result, they do not understand why the standard is needed and the benefits of standard for the country and their business. This book, Synergy Beyond Boundary, gives a quick understanding of the standards in Malaysia. With mastery of the development of the standard, the industry can apply the right strategy to use standards in their organisation to be the brand for the organisation.

The book starts with the introduction of international standards. In this module, you will understand the evaluation of standards internationally. Then, you will know the relationship between the development of international standards and the standards in Malaysia. Then, you will know how the department of standard Malaysia (SM) was initiated and the direction of the department in this module.