Any Insights Yet?

Any Insights Yet?

RM 46.79

ISBN:

9780989284943

Categories:

Business & Management

File Size

0.00 MB

Format

epub

Language

English

Release Year

2023
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Synopsis

Insights are like unicorns: mysterious and elusive, powerful yet elegant. They are the quintessential a-ha moment that all businesses are after, and yet very few people can agree on what an insight is or how they got one. "Any Insights Yet?" demystifies the insight-building process in a way that can help any business leader or marketing practitioner get to higher ground. Packed with real-world examples from leading brands and award-winning campaigns, "Any Insights Yet?" provides a dynamic step-by-step process for connecting the dots between data, observations, and human truths, resulting in powerful insights that can breathe new life into your brand and give your business a long-term competitive advantage.