Marketing 5.0 is a constantly evolving landscape where businesses face challenges and opportunities in consumer behaviour, purchase intentions, and sustainable practices. The book Innovation, Technology, and Sustainability in Marketing 5.0 sheds light on the dynamic relationship between consumers, technology, and sustainability. It provides valuable insights into the influence of online reviews and servicescape on consumer choices, strategies for webstores to thrive during the COVID-19 pandemic, and the drivers of consumer pro-environmental behaviour.

By exploring the “green gap” phenomenon, this book empowers organisations to develop effective sustainability initiatives. It offers a rich collection of chapters that provide resourceful knowledge for researchers, practitioners, and businesses to enhance profitability and customer satisfaction.

In summary, this book is a resource-rich exploration that delves into the complex landscape of marketing, technology, and sustainability. It is an invaluable resource for anyone interested in understanding the relationship between consumers, technology, and sustainability in Marketing 5.0.