Lies Startups Tell Themselves to Avoid Marketing A No Bullsh*t Guide for Ph.D.s, Lab Rats, Suits and Entrepreneurs
RM 30.99
ISBN:
9781590799529
Categories:
General Novel
Business & Management
File Size
7.84 MB
Format
epub
Language
English
Release Year
2013
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Author
Sandra HoltzmanSynopsis
So you think you know marketing.Think again. Lies Start-ups Tell Themselves to Avoid Marketing uses the tough love approach to steer you clear of the pitfalls and self-deceptions that have been the undoing of many when confronted with the harsh realities of today's marketplace. Sandra Holtzman and Jean Kondek employ their combined 40+ years' worth of marketing savvy to cut through all the usual malarkey-and, let's face it, bullsh@