The Customer Trap: A Pocketbook Guide to Building Solutions Customers Need by Kapil Tandon In today's fast-paced digital landscape, even the most innovative products can fail if they don't address real customer needs. The Customer Trap is a practical guide for product leaders, entrepreneurs, and innovators who want to avoid the common pitfalls of technology-first thinking and build solutions that truly matter. Drawing on over 25 years of experience and public case studies from companies like Google, Adobe, Netflix, and Zappos, Kapil Tandon reveals why so many products miss the mark and how you can succeed by putting customer pain points at the center of your process. This book offers: A clear roadmap for identifying, validating, and prioritizing customer problems Proven frameworks such as Jobs-to-Be-Done and customer journey mapping Lessons from high-profile product failures and market-defining pivots Practical tools for turning insights into action, measuring what matters, and building a customer-centric culture Whether you're a startup founder, product manager, or enterprise leader, The Customer Trap will help you operationalize customer-centricity, navigate the hype cycles of emerging technology, and deliver products that create lasting value. Don't fall into the trap of building for technology's sake, learn how to listen deeply, adapt quickly, and build solutions your customers will love.