Starting Smart: A Guide for Aspiring Entrepreneurs on Business Beginnings is a comprehensive guide blending personal anecdotes with actionable strategies to help individuals navigate the challenges of starting and growing a business. Written by three Army veterans who successfully built their company, ADVON Transport, the book offers practical insights into business planning, market research, compliance, branding, operations, and financial management. Through relatable stories and a focus on key performance indicators (KPIs), it equips aspiring entrepreneurs with the tools, mindset, and strategies needed to turn an idea into a thriving enterprise. Ideal for new business owners, veterans, and anyone seeking a clear roadmap to entrepreneurial success.