Navigating Change: Innovations in Management & Marketing Volume 3

Navigating Change: Innovations in Management & Marketing Volume 3

RM 35.00

ISBN:

eISBN978-629-7754-85-7

Categories:

General Academics
Business & Management
Engineering & IT

File Size

29.79 MB

Format

epub

Language

English

Release Year

2025
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Synopsis

Navigating Change: Innovations in Management and Marketing Volume 3 presents a compilation of research ideas and academic undertakings that are derived from papers presented in the International Conference on Management and Marketing (ICMaM) 2024. With twenty-six solid chapters in place, the book is designed to incite deeper understanding and promote alternative viewpoints where innovations are incorporated into the writing of scholarly papers. Chapters in the book addresses issues like ethics in digital marketing, Environmental, Social and Governance Practices (ESG) Index, green marketing, and renewable energy which are deemed relevant in representing the current ow of academic and practical interests. With writers from Malaysia, Indonesia, Thailand, India and the Philippines presenting and sharing their research undertakings, this book contains an amalgamation of perspectives that are reective of issues that are not only geographically relevant, but are inclusive in scholarly concerns. The theme of the book centers around the importance of confronting changes where agility is often demanded, and creativity is the drive that scholars and practitioners need to equip themselves to manage novel or recurring problems. The book acknowledges that there are denitely intellectual gaps that need to be addressed further, especially in the areas of management and marketing. But the path is set to stimulate further deliberation. Aptly described as the process of navigating, the chapters in this book are meant to pull readers into the realm of structured thinking and ultimately seek possible paths toward narrowing the knowledge gaps.