Unveiling Visitors’ Preferences for Ecotourism Facilities takes readers on a captivating journey into the heart of ecotourism, with a spotlight on the breathtaking landscapes of Kenyir Lake in Malaysia. Through meticulous investigator and compelling narratives, this book unravels the intricate interplay between ecotourism, visitor preferences, and sustainable resource management. Delving into the economic valuation of non-market goods and grappling with the challenges of attribute non-attendance, the author explores the nuances of visitor preferences and their profound implications for ecotourism facilities. From basic amenities to considerations that transcend attribute non-attendance, readers gain valuable insights into the factors that shape decision-making in ecotourism settings. By harnessing the power of choice experiments and offering practical guidance for travelers and advocates of sustainable tourism practices, this book empowers readers to make informed choices and become stewards of the environment in their own travels and beyond. Whether you are a seasoned ecotourism enthusiast, a curious traveler, or simply passionate about preserving our planet’s natural wonders, Unveiling Visitors’ Preferences for Ecotourism Facilities is your indispensable guide to unlocking the secrets of sustainable travel.