Digital Transformation: A Way Forward
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"Digital Transformation: A Way Forward" explores the pivotal role of digital transformation in reshaping businesses, industries, and societies in the 21st century. Highlighting the profound impact of advanced technologies on organizational operations and value creation, this book complies research-based chapters in business and management. Structured into three parts, it covers digital business (including the Internet of Everything, cashless payments, and online buying behavior), sustainability in the digital era (discussing green finance, health product purchasing, and insurance policies), and communication on digital platforms (focusing on online scams and their prevention, as well as online social network incivility). Emphasizing that digital transformation is an ongoing process characterized by continuous innovation, learning, and adaptation, this book is a valuable resource for researchers and practitioners seeking to understand and navigate current trends in digitalization and their impact on business and communication.

