The Limitless CMO

The Limitless CMO

RM 78.88

ISBN:

9798317833749

Categories:

Business & Management

File Size

7.85 MB

Format

epub

Language

English

Release Year

2026
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Synopsis

What if the constraint on your marketing impact isn't budget or headcount—it's your operating model? You're caught in an impossible contradiction: deliver more pipeline while reducing spend. Move faster while your team is maxed out. You cannot hire your way out. You cannot tool your way out. That's the modern CMO trap. The Limitless CMO is a blueprint for rebuilding how marketing work gets done so you can move from order-taking to market-making. Four-time CMO Lisa Cole—the only two-time recipient of Forrester's Return on Integration Award—shows you how to redesign your operating model around workflows, not functions, and make in-house marketers, specialized partners, and AI work together without adding operational drag. Inside: break the Marketing Resource Paradox, shift from fixed-cost headcount to on-demand capability, and execute a 90-day foundation sprint that creates momentum without burnout. Buy The Limitless CMO today and become the market-maker your company needs.