The book BUSINESS MODEL CANVAS - INNOVATIVE AND CREATIVE was produced by the author with the aim of helping readers, whether new entrepreneurs, students of public or private higher education institutions, or business owners, understand the basics and importance of the Business Model Canvas. It is designed to provide clear, step-by-step guidance, as well as relevant practical examples to facilitate its use in various situations. The Business Model Canvas has become very effective strategic tool for understanding, planning, and adapting business models in various sectors. It provides visual and systematic approach to identifying important elements in business operations. In the ever-changing business world, the ability to adapt and understand customer needs is the key to success. The Business Model Canvas not only helps identify opportunities, but also helps in identifying weaknesses that need to be improved. Through this approach, businesses can maintain their competitiveness in the market. The author hopes that this book can be useful reference source, help clarify the mission, vision, and objectives of the readers’ business, and be guide to creating effective strategies. By understanding and mastering the Business Model Canvas, readers can build businesses that are not only sustainable but also innovative and creative.