VIRTUAL REALITY FOR REAL ESTATE MARKETING

VIRTUAL REALITY FOR REAL ESTATE MARKETING

RM 38.00

ISBN:

978-629-7754-27-7

Categories:

General Academics
Engineering & IT

File Size

9.92 MB

Format

epub

Language

English

Release Year

2026
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Publisher

UPM Press

Synopsis

This book examines how virtual reality (VR) can transform the way we buy and experience homes. Ensuring everyone made a satisfactory home purchase is a big goal for all. However, many home purchase leads to disappointment as homebuyers found the house do not quite meet the needs and emotions of the occupants. This book looks at how VR technology can make it easier for people to decide which home is right for them. This book serves to delve into the idea of how VR can be used in real estate marketing by focussing on how VR can create emotional experiences and help people choose homes more wisely. We target readers coming from real estate professionals, architects, tech enthusiasts, researchers, and anyone curious about how VR can shake up the real estate market. We hope this book inspires new ways of using VR in the way houses and buildings is visualised digitally and to encourage making homebuying a better experience for everyone. Enjoy the read!