Navigating Sustainability Through Digital Transformation: Business Case Studies
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Synopsis
In an era where digital disruption is reshaping industries and redefining competitive advantage, organisations face increasing pressure to innovate while maintaining sustainable business practices. Navigating Sustainability through Digital Transformation: Business Case Studies presents a collection of contemporary Malaysian business cases that explore how organisations respond to technological change, market uncertainty and sustainability challenges. Featuring diverse organisations ranging from established corporations and cooperatives to social enterprises and community-based tourism ventures, this volume offers rich insights into strategic decision-making, leadership, innovation, digital adoption and sustainable growth. Each case captures real-world managerial dilemmas, encouraging readers to critically evaluate strategic options and propose practical solutions within dynamic business environments. Grounded in local contexts yet connected to global business trends, the volume provides meaningful learning opportunities for understanding the complexities of managing organisations in the digital age. Designed primarily for undergraduate and postgraduate courses, especially in Strategic Management, Entrepreneurship, Marketing, Organisational Management, International Business and Tourism Management, this book serves as a valuable resource for academics, students, trainers and practitioners. Accompanied by teaching guides available from the respective authors, the cases support active learning through discussion, analysis and problem-solving.

