The old paradigm in business talks about mass production and selling to the masses with a particular product or service. In the current scenario of business, we go for mass customisation and a holistic approach to engage the customers. Being a salesperson is not just about closing sales and bringing in revenue for the company, it is the whole experience for the customers and how you create value for the customers. Nowadays, customers are becoming smarter and smarter. They would look for the best products and the right prices before engaging into a buying decision. Hence, the stiff competition is there.