You have the talent. You have the experience. How do you convert these qualities into a great new career? The answer is “self-marketing,” the key to success in your military to civilian career transition. The challenges of the job market and economy today require new thinking and new approaches. Men and women who are moving from the military to civilian life will soon find themselves in an environment where everything seems to be up for grabs. This includes how you look for work. The corporate world is under pressure, as are many other sectors of our economy. Job candidates with proven problem-solving skills are in high demand. In this respect, individuals with military background and experience bring a great deal to the table, but they have to learn to adopt a self-marketing mentality to increase their visibility and reputation—their “personal brand.” Self-Marketing for Military to Civilian Career Transitions looks at this new context of work with its universal entrepreneurial culture. Whether you own your own business or are part of a giant multi-national corporation, you can’t afford to think of yourself or your career in any other terms. You are a business, supplying needed goods and services to customer, even if that “customer” happens to be your boss.