The music industry has changed, and there has never been a greater time for independent artists to build a community of followers and fans, and thus a profitable and sustainable music career. However, in order to take advantage of the opportunities at hand, it is vital for career-minded musicians to understand the changes that the industry has gone through, and how that impacts their approach.
First, The New Music Industry: Adapting, Growing, and Thriving in The Information Age explains exactly how the music industry has changed, and the 11 components it is divided into today. The industry is clearly more complex than it used to be, and has more moving pieces than ever before. Understanding the bigger picture is the first step to clarifying one's thinking, and developing a much needed career focus.
Then, the book explains what the information age represents for artists. The key to adapting, growing and thriving in the information age lies in a willingness to experiment and to change, instead of resisting the inevitable. It's about observing trends, and being agile and flexible in your approach. Failing to adapt could mean getting left behind.
This book also walks musicians through the foundational aspects of music marketing, touring & live performance, radio, music instruction, blogging, podcasting, email marketing, social media, video marketing, and more. It also offers musicians the opportunity to delve into personal development and business concepts that will enable them to approach their music careers with a success mindset.
The New Music Industry documents many of the mistakes made by its author, David Andrew Wiebe, and what he learned from his many missteps and errors. Refreshingly honest and practical, Wiebe offers independent musicians an insider's view into what it means to build a career of their dreams in their chosen field. The book is packed with actionable insights and tips that will aid musicians in their pursuit to profit from their passion.
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