The customer is not an idiot. She's your wife. She's also your mother and mine. So when we talk about email marketing why do we constantly talk about “blasting” them? “Stop Blasting My Mama” seeks to stop this terminology dead in its tracks by replacing it with an understanding of the power of email marketing, how it works, and how to create successful strategies for your restaurant. It's time to make email marketing succeed for your restaurant. Stop blasting my mama and start seeing results.