Brandscaping Unleashing the Power of Partnerships
RM 30.99
ISBN:
9780985957605
Categories:
Business & Management
File Size
0.72 MB
Format
epub
Language
English
Release Year
2013
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Author
Andrew M. DavisSynopsis
In this groundbreaking book, media and marketing strategist Andrew M. Davis shows you how to partner with other brands and undiscovered talent to create content that drives demand for the products and services you sell. Brandscaping is a big, infectious idea—a new marketing methodology that begins with one simple observation: a rising tide lifts all ships. Davis dishes up dozens of case studies showing how all types of individuals, companies, and brands have tapped into the power of brandscaping to achieve unparalleled success, often using resources already at their disposal.