In the era of modern business world, Business Intelligence is an emerging and dynamic system. The system includes various dimensions and new thrust areas such as business digitalisation, business sustainability in the digital era and behavioural sciences such as social and psychological behaviour. It is eminent to comprehend the strategies and challenges in all aspects of this digital business era. This edited book consists of chapters covering: ⦁ Challenges of digital sustainability in Malaysia. ⦁ The psychological wellbeing among employees from B40. ⦁ Financial literacy models, retirement planning and investment mindset of youths. ⦁ Digital business and consumer behaviour.